A fictional brand I developed to use in a comic book series I’m working on. Ceres Group is an agricultural biotech and food conglomerate, sort of like Monsanto combined with Cargill and maybe Altria (formerly Philip Morris), too. The brand uses the image of a horn-o-plenty to communicate its primary identity as a food, agriculture, and pharmaceutical company, while using a clean, simplified, modern style and bright, cheerful colors to both communicate its presence on the cutting edge and disguise it as friendlier than its actual amoral or even sinister ends.